Welcome to the Facebook Fairy's SEO blog. Here you'll find useful & entertaining entries for website owners. First up is the importance of inbound links and how to get them. Other entries explore how many of Facebook's one billion accounts are actually for dogs, how many Facebook friends is "normal," and other burning questions. ~ FB Fairy
Why & How to Get Inbound Links
Inbound links are incredibly valuable to website owners.
These links not only bring
more direct traffic, but also boost
your rankings to deliver more traffic from search engines.This infographic from Susan King in the UK helps show how link bulding figures into an SEO plan:
However, obtaining inbound links from valuable sites is one
of the most time-consuming aspects of SEO. Often it entails contacting
individual website owners with a personalized request.
And so - **POOF!** - the Facebook Fairy makes your life of
tips to help you get inbound links more quickly, with the caveat that getting the best inbound links still requires lots of patience and dedication to building your website. Toward the end of this blog entry you’ll see five no-hassle places to submit your blog
Six Tips about Getting Inbound Links
1. Look for
authorities. The most valuable inbound links are from websites that are considered
authoritative. These are primarily .gov
and .edu websites. After all, if the US government or a university is
linking to you, then you’re probably an above-average source of information. Click here for a super list of .gov sites to court!
Other top level domains like .com
and .org can still be extremely valuable, but be discriminating when getting inbound links. Here are two
points to consider:
- Aim for
quality, not just quantity. Present your link to audiences
that are likely to peruse your site for a few minutes or more. The amount of
time varies by industry, but basically, if people leave pretty quickly, your Google
ranking will suffer.
- A smart strategy is to target websites with the largest followings of relevant audiences. Some
low-tech ways of identifying these sites are a Google search and by using Alexa. With Alexa you can find top websites by subject and research specific domains. For example, here is a screenshot from Alexa indicating how many websites link to the gift vendor RedEnvelope.com. The full list is available for free.
2. Wheel & deal for high-value recipocal links. Website owners with overlapping but not competitive interests
can promote each other’s websites. For instance, a wedding florist and a
wedding photographer could post reciprocal links via blogs or simple link
pages. A dress shop and a shoestore could similarly pair up.
3. Be interesting! The ideal way to get links is without asking. This will
happen over time as you post useful or entertaining content that people can’t
find anywhere else. People will naturally share your content on Pinterest, Facebook, Twitter and so forth.
4. Do not
hire cheap link builders. There are exceptions, but in general you shouldn’t
hire an ultra-cheap service to build your links. In fact, you shouldn’t pay an
expensive service either unless they can guarantee personalized attention! Chances
are high that they’ll build links that are useless or even harmful.
Here’s an example of a sneaky or “black hat”
tactic to watch out for:
A link building service embeds your link so
that people follow it accidentally. For instance, let’s say you own a nonprofit
for dogs. An unscrupulous link builder could hide your link in ads for all
sorts of products and topics that get great traffic, such as porn, Kindle and free
music downloads. People who visit your site expecting these products will
leave. You'll get a great spike of traffic, but search engines will get the impression that your website is poor. Your rankings will be hurt pretty quickly.
5. Submit your website to
free link directories. Dmoz.com is discriminating and one
of the most important. Besides that, here are five places to submit your blog
for free and without needing to post a reciprocal link. These were last checked
in February 2013.
Tip: Although these sites claim to be spam-free, the Facebook
Fairy suggests using your non-primary email address when submitting contact
info along with your blog link.
6. Hire a
pro. For info specific to your website, contact the Facebook Fairy for a
consultation! I can build links with dozens of white hat methods, increase your Facebook
page engagement, edit your website and more.
~ FB Fairy