Facebook Fairy
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SEO Blog - Facebook, Link Building & More

Welcome to the Facebook Fairy's SEO blog. Here you'll find useful & entertaining entries for website owners. First up is the importance of inbound links and how to get them. Other entries explore how many of Facebook's one billion accounts are actually for dogs, how many Facebook friends is "normal," and other burning questions. ~ FB Fairy


Why & How to Get Inbound Links

Inbound links are incredibly valuable to website owners. These links not only bring more direct traffic, but also boost your rankings to deliver more traffic from search engines.This infographic from Susan King in the UK helps show how link bulding figures into an SEO plan:

Diagram of website links

However, obtaining inbound links from valuable sites is one of the most time-consuming aspects of SEO. Often it entails contacting individual website owners with a personalized request.

And so - **POOF!** - the Facebook Fairy makes your life of linking easier.

Here are tips to help you get inbound links more quickly, with the caveat that getting the best inbound links still requires lots of patience and dedication to building your website. Toward the end of this blog entry you’ll see five no-hassle places to submit your blog for free.


Six Tips about Getting Inbound Links

1. Look for authorities. The most valuable inbound links are from websites that are considered authoritative. These are primarily .gov and .edu websites. After all, if the US government or a university is linking to you, then you’re probably an above-average source of information. Click here for a super list of .gov sites to court!

Other top level domains like .com and .org can still be extremely valuable, but be discriminating when getting inbound links. Here are two points to consider:

  • Aim for quality, not just quantity. Present your link to audiences that are likely to peruse your site for a few minutes or more. The amount of time varies by industry, but basically, if people leave pretty quickly, your Google ranking will suffer.
  • A smart strategy is to target websites with the largest followings of relevant audiences. Some low-tech ways of identifying these sites are a Google search and by using Alexa. With Alexa you can find top websites by subject and research specific domains. For example, here is a screenshot from Alexa indicating how many websites link to the gift vendor RedEnvelope.com. The full list is available for free.

Screenshot of Alexa.com

2. Wheel & deal for high-value recipocal links. Website owners with overlapping but not competitive interests can promote each other’s websites. For instance, a wedding florist and a wedding photographer could post reciprocal links via blogs or simple link pages. A dress shop and a shoestore could similarly pair up.

    3. Be interesting! The ideal way to get links is without asking. This will happen over time as you post useful or entertaining content that people can’t find anywhere else. People will naturally share your content on Pinterest, Facebook, Twitter and so forth.                                                                               

    4. Do not hire cheap link builders. There are exceptions, but in general you shouldn’t hire an ultra-cheap service to build your links. In fact, you shouldn’t pay an expensive service either unless they can guarantee personalized attention! Chances are high that they’ll build links that are useless or even harmful.

    Here’s an example of a sneaky or “black hat” tactic to watch out for:

    A link building service embeds your link so that people follow it accidentally. For instance, let’s say you own a nonprofit for dogs. An unscrupulous link builder could hide your link in ads for all sorts of products and topics that get great traffic, such as porn, Kindle and free music downloads. People who visit your site expecting these products will leave. You'll get a great spike of traffic, but search engines will get the impression that your website is poor. Your rankings will be hurt pretty quickly.

    5. Submit your website to free link directories. Dmoz.com is discriminating and one of the most important. Besides that, here are five places to submit your blog for free and without needing to post a reciprocal link. These were last checked in February 2013.

    Tip: Although these sites claim to be spam-free, the Facebook Fairy suggests using your non-primary email address when submitting contact info along with your blog link.

    6. Hire a pro. For info specific to your website, contact the Facebook Fairy for a consultation! I can build links with dozens of white hat methods, increase your Facebook page engagement, edit your website and more.

    ~ FB Fairy


    How many people, dogs, cats and phonies have Facebook accounts?

    Facebook has revealed that as of September 14, 2012 their official records show more than a BILLION accounts being used each month. A little over a year ago (July 2010), the Facebook population was 500 million. The site reached 100 million users in August 2008.

    How many likes has Facebook seen? About 1.13 trillion!

    Here are more facts using data from Facebook's own fact sheet and the International Telecommunications Union:

    1. Nearly half the world's online population uses Facebook. In all, the worldwide Internet user population is estimated to be 2.5 billion.
    2. New users are mostly from Brazil, India, Indonesia, Mexico and the US. However, the Fairy doesn't know which country dominates; Facebook provided these data in alphabetical order only. Back in the day (2008), new users were primarily from Chile, France, Turkey, the United Kingdom, and the United States (also presented in alphabetical order only).
    3. Although most of the world's Internet users are in China, Facebook users are unlikely to be there. The Chinese government has blocked access to Facebook since 2009. That said, the Facebook Fairy receives daily status updates (mostly about US football) from her friend in China. Hmm.
    4. Mobility matters. About 600 million Facebook users log in on mobile devices.
    5. Age is falling. The median age for Facebook users was 26 years in 2008 and 23 years in 2010. The newest users have a median age of 22.

    Follow the Fairy on Facebook

    How Many Facebook Users Are REAL?

    Facebook acknowledges that many of its accounts belong to bots and dogs. In August 2012 the company's own estimate was that 8.7% of its accounts were duplicates or false. Extrapolating to today's membership number, that would be 87 million accounts.

    How Many Friends is Normal?

    Users who signed up two years ago have an average of 300 friends. Those who signed up at the end of 2005 have an average of 600 friends.

    Please, tell a few of them right now! ~FBFairy


    Links for You

    Read my blog about the Google EMD Update
    Timeline of Facebook population growth
    Read more about social media in China